Thursday, April 30, 2009

Google Launches Network to Promote Small Business

Google announced the launch of a new initiative called the Small Business Network in an effort to contribute what it can to the success of small businesses, which are Google's bread and butter.

"It's no secret that small businesses play a key role in Google's success as a company and drive the economy as a whole," says David Fischer, Google's VP of Global Online Sales and Operations. "AdWords, AdSense, Apps – you name it – have all grown because small businesses use them. Because of that, increasing their bottom line is very important to us."

The Small Business Network is designed to promote business-friendly policies at the federal and state levels. Fischer says the company asked itself, "What can we do to help broaden the collective voice of small business both on Capitol Hill and in the states? We want to know about the issues that are important to our small business partners so that we can better invest in their goals and objectives and ultimately, their success."

While Google's intention is to take on a variety of issues, the company is getting started right off the bat with increasing broadband access and preserving an open Internet.

The network takes full advantage of Google's Moderator tool, which allows interested parties to share their thoughts and others to vote them up and down, creating a sense of priority among them. Google is hoping that they will be able to use the Network to help encourage lawmakers to grant funds to ISPs to create broadband access for small businesses around the U.S.


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